Plum Is Back. We Never Left.

The quick take

• Merlot = wine-brown. Warm, grounded, refined.
• Free Love = true plum. Cool, vibrant, elegant.

Pick by the mood you want and the clothes you actually wear.

If your coloring skews warm

(olive, golden, or peachy undertones)

• Merlot flatters easily. Cozy, natural, sophisticated.
• Pairs with your closet: camel, tan, cream, olive, denim, navy
• Metallics: antique gold, brass
• Vibe: autumnal and timeless without feeling heavy

If your coloring skews cool

(rosy, neutral-cool, porcelain with pink)

• Free Love lights you up. Modern, casual, fresh.
• Pairs with your closet: black, gray, crisp white, jewel tones, denim
• Metallics: silver, white gold, rose gold
• Vibe: polished with a pop

Wearing warm colors but love Free Love anyway? Do it. Contrast can be gorgeous. You wear the bag. Not the other way around.

Wardrobe-first cheat sheet

• Mostly black or gray: Free Love reads chic, not severe
• Neutrals, denim, olive, tan: Merlot adds depth and warmth
• Love prints and color: Free Love keeps up without clashing
• Crave cozy classics: Merlot feels heritage and elevated

Color pairings that never miss

Merlot (wine-brown)

• Neutrals: beige, cream, taupe
• Nature tones: olive, sage
• Deep staples: navy
• Shine: antique gold or brass

Free Love (true plum)

• Neutrals: black, gray, white
• High-impact: marigold, emerald
• Soft contrast: dusty blue, blush
• Shine: silver or rose gold

Try-it prompts

• Hold it next to your favorite coat or sweater. If the whole look softens and feels rich, it is Merlot. If it sharpens and looks intentional, it is Free Love.
• Look in a mirror by a window. If your skin looks brighter, you picked the right one.

Ready to step out of black Start with the plum that flatters you, then style it your way.

Why finish matters

You are investing in a bag you will wear for years. Finish determines how it ages, how it handles rain, and how much it hides everyday life.

Aniline vs semi-aniline, in plain English

• Merlot is aniline. Dye soaks deep into the hide, so the leather stays supple and natural. It will develop a rich patina with time.
• Free Love is semi-aniline. It starts with an aniline base, then gets a light pigment on top. Color looks more even and it shrugs off scuffs and drops a bit better.

Photo: Left Merlot (aniline, dyed through). Right Free Love (semi-aniline, light top pigment).

Leather Care products

We work with a company to private lable our leather care products. Made in the USA with all natural ingredients. These are only recommendations depending on how you like your leather to age. Our semi-aniline leathers typically don't need care for the first few years, depending on how hard you are on your leather goods.

• Merlot: Waterproof Spray & Leather Dressing
• Free Love: Leather Cream

Real life

Rain tends to soak in on Merlot and bead or run off more on Free Love. Both are everyday leathers. Pick by how you live.

Sustainability note

We design to last. Knowing your finish helps you care for it, repair it, and love it longer.

So which are you?

• Patina lover who enjoys character → Merlot
• Color-true, lower-maintenance daily driver → Free Love